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Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You. – Kindle edition by Seth Godin, Malcolm Gladwell. Download it once. How to spread your influence and ideas using these 8 tips from Seth Godin’s Unleashing the Ideavirus. Here’s a bigger idea: Ideas that spread fastest win. Unleash Your Ideavirus. By Seth Godin long Read. You’re at your business-school reunion.

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But it’s an easy read, he is no doubt a smart guy, and I very much doubt he cares what I think! Sometimes, it even worked.

Thoughts on Seth Godin’s Unleashing The Ideavirus – It’s Your Turn

You only win when you dominate and amaze the group that you have targeted. Make it easy for consumers to spread ideavirus by providing a multitude of “tell a friend” tools and rewards for spreading word. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses.

This is not a textbook, this is a gldin written to give one an idea. Dec 03, Joshua Pitzalis rated it liked it. So, is an ideavirus a form of marketing? There’s good advice on marketing, especially online marketing, but the approach is most relevant to products and services that are related to communications such as online communications toolsor are very public.

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Why are all of these people crawling on top of each other in order to catch a fleeting glimpse of this one painting — a painting that is, by the way, roped off and poorly displayed behind many inches of bulletproof glass? Godin is a marketer with a good blog who believes that marketing via interruptions read: Inspired me to apply to my brand comms strategy.


Jul 31, Richard Newton rated it liked it Shelves: Someone you know infected you with it. Connect News and updates Social Media. He calls these ideas “ideaviruses”, and writes that the best way to spread them is to find the group of people that want to be marketed to, identify the most influential people in that group, and to incent and make original review: The reason that there’s a huge disconnect between corporate marketing and ideas that spread is that the culture of contagious ideas is anethema to the command, control and responsibility mindset of the industrial marketer.

The first target of the idea may be a small group, but that slowly escalates to a larger group. Meanwhile, the book languishes at the bottom of the New York Times best-seller list. The virus led him to be in demand as a programmer, as a consultant, and even as a public speaker.

That’s because each is a testament to when it was written, as opposed to being a constantly updating resource. Make it smooth and persistent 3. Marketing is about spreading ideas. I wore Converse sneakers growing up.

Gdoin is one of those books that have to be read at a point in time. Ideas, products and rumours spread super fast through the Internet these days. But many other products, services, hit movies, or catchphrases are the intentional acts of smart entrepreneurs and politicians who know that launching and nurturing an ideavirus can help them accomplish their goals.

Unleash Your Ideavirus

By aggregating a mass audience and by not having to share it with an entire industry, Internet heavyweights such as Hotmail and Netscape are able to realize huge profits, seemingly overnight. Gocin 14, John Montgomery rated it really liked it. I probably am reading this book too late as it was originally published in and it’s now Think of the last time that fans in the bleachers at a baseball game started the wave.


The goal of the consumer is to avoid hearing from the advertiser whenever possible. Start by “paying” users to spread ideavirus, and when you reach critical mass, start charging for it.

Just a moment while we sign you in to your Goodreads account. The answer lies in how viruses function in nature. Seth was founder and CEO of Yoyodyne, the indust Seth Godin is a bestselling author, entrepreneur and agent of change.

Sure, some ideaviruses are organic and accidental. But the moment any of us connects to the Internet, we all connect to each other. They happen and spread without overt action or intent on the part of the person who creates them: In an online column, Raymond offered a mea culpa about what it felt like to become insanely rich when VA Linux Systems Inc.

There are no discussion topics on this book yet. Apr 07, Vinayak Hegde rated it liked it. Hotmail, VW Beetle, online affiliate programs.

Thoughts on Seth Godin’s “Unleashing The Ideavirus”

You have unread updates 0. How many people did you have regular telephone contact with? Make as many supporting manifestos available ideavirjs possible, to turn consumers from skeptics into converts. The companies that he mentions might not be relevant anymore, but they certainly were back in their heyday. Few ideas last forever.

Jun 15, Oliver Gassner rated it it was amazing.